Trusted CFO insight for non-profits and mission-driven businesses.


Most nonprofits run without clear visibility into their cash flow, which leads to unexpected shortfalls and constant uncertainty.

Bookkeepers track transactions and CPAs file taxes — but neither helps you make strategic, forward-looking decisions.

Boards can’t lead effectively when reports are unclear, inconsistent, or missing the insights required to make confident decisions.

Without strong financial policies, cost controls, and risk management systems, organizations stay vulnerable to preventable issues.

Learn how to remove cash-flow surprises and finally see what’s really happening inside your finances.

Create clear, actionable reports that actually help your board lead — not just review numbers.

Put cost control, risk management, and segregation-of-duties systems in place that protect your mission.
After more than two decades leading international organizations, Ben Cooley saw firsthand why so many nonprofits struggle. They don’t fail because of a lack of passion — they fail because they’re operating without financial clarity.


Strategic financial guidance
Board-ready reporting
Cash-flow clarity
Risk & policy controls
Ben realized that most nonprofits can’t afford a full-time CFO, yet their need for strategic financial leadership is just as real. MyGoodCFO was created to bridge that gap — giving small organizations the same clarity and systems that multi-million-dollar organizations rely on.
Instead of overwhelming leaders with jargon or spreadsheets, Ben focuses on clarity, accountability, and decision-ready insights. His goal is simple: help you understand your numbers so you can lead with confidence.
Nonprofit CEOs, small-business owners, and boards who are tired of operating in the dark and want structure, visibility, and strategic guidance — not just compliance.
Ben’s work centers on empowering leaders to protect their mission through strong policies, disciplined reporting, and proactive financial planning.

Leaders managing $250k–$5M budgets who need clearer visibility and better financial structure.

Owners tired of operating in the dark and ready for real financial insight — not guesses.

Boards seeking transparency, accountability, and reporting they can actually use to make decisions.

Anyone who wants clarity, guidance, and strategic insight — not just compliance and tax filings.
Every Attendee Gets Our CFO Policy Pack — Free
A set of practical, ready-to-use financial tools designed to bring clarity, structure, and confidence to your organization.

Clear expense guidelines
Practical cost-saving frameworks
Tools to prevent overspending

Essential internal controls
Role-based responsibilities
Fraud-prevention safeguards

Policies for risk response
Issue-tracking templates
Crisis-readiness guidance

Cash-flow tracking templates
Weekly/monthly rhythm guides
Short-term planning tools
FAQ
Common questions on financial planning and investing
The Financial Clarity webinar is a live interactive session where you can ask questions directly and get real-time guidance from our CFO experts.
The session runs for about 45 minutes, designed to give you clear, actionable financial insights without taking too much of your time.
Not at all. This webinar is for nonprofit leaders and small business owners who want to understand their finances better — no accounting background required.
Yes! Every attendee receives our CFO Policy Pack completely free — including ready-to-use templates for cost control, cash management, and risk management.
Your Financial Clarity Starts With One Conversation
